Market Analysis

01. Which market do you focus on ?

We define the relevant target market(s), e.g. according to territory, product line, application, target group characteristics or type of procurement.

05. How do we analyze the data to answer your question in the best way possible ?

Once we have gathered the facts in a market profile, the facts are evaluated with regard to your original question. According to the task very different analysis instruments are used here. The information from the market analysis serves as a base for the development of the enterprise strategy.

04. What describes your target market most accurately, what are the critical success factors ?

The essence of the qualitative analysis is the search for the characteristics of the market. Which market participants have influence on the market and how do they operate to date? What is the behavior of consumers and competitors on the market? How did the use of different technologies in the market develop in recent years? How did it change the market forces and the needs of the consumers? What are the opportunities and risks of the market?

02. Which questions do you want to have answered ?

The market analysis is usually initiated by concrete questions. In this stage it is therefore important for us that the questions are defined as precise as possible, and all involved stakeholders understand them. Only in this way the really necessary facts can be identified, researched and purposefully analyzed.

03. How big is the target market ?

In the next step we determine the market in quantitative terms. We will look at sales and sales volumes of the market and perform an assessment of market dynamics. To this quantitative profile the existing or future market potential can be added as well as anticipated market shares.